Meet Your Retail Sales Targets :


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In order to meet your Retail Sales targets, you need to set the right retail sales goals:

  • Firstly, your sales targets need to be challenging. On the other hand they need to be SMART (Specific, Measurable, Attainable, Realistic and Timely). 



  • Secondly, You need to better manage the frequency and time frame of your sales quota. “Make sure that you’re setting goals for shorter time frames (weekly or even daily) to your sales team”. These sales quotas can give your associates continuous motivation while setting them-long term goals can demotivate them or reduce their productivity.



  • Thirdly, your targets need to be clear to your teams.



  • Fourthly, keep those targets in your team members mind by talking about your sales goals and performance all day long.



  • Fifthly, make your sales targets visible to your team members. (Exemple: Put up a board in the back room with your sales goals and achievements and make sure that it’s updated as things progress.).



  • Sixthly, reward your team if the store’s sales goals are shared and achieved ! The rewards are shared as well as the risk. 



According to Bob Phibbs “Doctor in retail“, this method motivates better people to work as a team not only as individuals.



“Bob Phibbs is a Doctor in retail in the USA who helps retailers to take smart moves, become more competitive and make more profit“.



  • Seventhly, don’t forget to train your employees continuously and permanently.



  • Eighthly, your employees need to know your store’s products inside and out.



  • Ninthly, drive more traffic to your store by holding events, running promotions…



Now your customer is in your establishment or on your website ! I’m sure that you’re wondering how you can maximize your sales !!



The first step to maximize your sales is to watch the behaviors and the posture of your customer, listen to him carefully then ask open and affirmative questions so you can have a deep understanding of his wants and needs. 

 

Then, use your knowledge to influence his buying decisions.

 

You can use these 2 strategies to sell more products and make more profit :

 

  • Upselling is a sales strategy that encourages customers to buy any product that makes their main purchase better.

 

  • Cross-selling is a sales strategy that offers customers add products to complement the one they initially consulted.